Candy Crush Saga is a match-three puzzle video game released by the developer King on April 12, 2012 for Facebook, and on November 14, 2012 for smartphones. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users. It is a variation on their browser game Candy Crush. The Daily Mail claims that the high profitability of the game has prompted the UK Office of Fair Trading to push for guidelines on games with exploitative game mechanics. A major expansion to the game was launched in December 2013.
Popularity:
Candy Crush Saga had over ten million downloads in December 2012 alone.
As of February 7, 2014, Candy Crush Saga, the most popular app on Facebook, had more than 61 million likes on the application page.
The game makes an appearance in Psy's music video "Gentleman".
Candy Crush Saga has received particular attention in the Hong Kong media, with reports that one in seven Hong Kong citizens plays the game.
As of July 2013, it has been estimated that Candy Crush Saga has about 6.7 million active users and earns revenue of $633,000 per day in the US section of the iOS App Store alone.
As of October 2013, Candy Crush is the third most popular free app and the highest grossing app in the Google Play store.
As of November 2013, the game has been installed 500 million times across Facebook and iOS and Android devices.
In December 2013, King.com began running advertisements for Candy Crush Saga on Japanese television. Partially attributed to these advertisements, in the first week of December 2013, Candy Crush Saga jumped from a position outside the top-100 most-downloaded iPhone games in Japan to the No. 1 position on December 6, 2013. "On Android, the game jumped from No. 83 on Nov. 30 to the No. 23 on the most-downloaded game on Dec. 4."
Level Of Addiction:
67%
say the game has had an impact on their life
32% of players ignore friends and family
30% say they are addicted to the game
25% of players have spent money on Candy Crush
20% admit playing Candy Crush "often"
10% have argued over time spent playing
Source: Ask Your Target Market
Why Candy Crush so addictive:
Candy crush Earns Every Day:
According
to the documents King Digital Entertainment filed recently, Candy Crush Saga
generates not $100,000, not $200,000, not $300,000… but a brain exploding $3.5 million EVERY DAY. That's 70 times what Flappy Bird was
making every day. That's $105 million per month. That's $1.26 billion per year.
Please let that sink in for a moment. $1.26
billion per year, from a silly little iPhone game.
